Instagram Direct

December 12, 2013

This morning, Instagram announced Instagram Direct as part of the Instagram 5.0 update, which is basically a way to send images directly to other Instagram users as opposed to all of your followers. Sounds a bit familiar, right?

This comes not long after rival Snapchat reportedly declined a $3 billion all-cash acquisition by Instagram’s parent company Facebook, so it’s pretty apparent that this update is a direct jab at and attempt to compete with Snapchat. This update also comes days after Twitter decided to allow images in direct messages. Looks like sending pictures to people is the way of the future.

I haven’t had a chance to play with the new feature yet. I don’t use Snapchat, so maybe this update will allow me to jump on the image-sending bandwagon easier. I don’t foresee it overtly changing the way I use the service, in any case.