I fully acknowledge the value of, and need for, actual SEO; I just think that in many cases, the tactics employed under that title would better be described as Search Engine Manipulation or even Abuse.
This was a fun and quick read about, well, just read the title. As I continue to explore ways to enhance my own online presence, I often come across rather sleazy methods of “doing” Search Engine Optimization. I’m usually smart enough to brush them off as just that: sleazy “get-rich-quick” schemes. In this article, Matt makes clear the best way to get noticed online:
Relevance implies genuineness, and genuineness implies trust. So, shockingly, you should try to make your site’s content trustworthy, genuine and relevant.