So it came as a surprise when we learned on January 30th with everyone else that Facebook was announcing an app with the same name—Paper. Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what’s going on?
I agree with FiftyThree, and understand their fight. However, I do have to admit, it’s tough to claim a word as common as “Paper” as only yours to use. I wish Facebook had been a bit more classy about this whole thing.