Tumblr's incredibly subtle logo redesign

February 19, 2014

If I hadn’t stumbled across this article on Brand New, I would never have known. You can go there to see detailed before-and-afters. Took me a couple of seconds to get used to. I like the new one much better.

It’s actually stuff like this that gives me hope for brands and companies. To this day, I continue to forget that Yahoo now owns Tumblr. I remember clearly back when the purchase was announced how divided the Internet thought leaders were: is this the death of Tumblr? Is Yahoo going to ruin it like they did everything else? I held out hope. Sure enough, things keep getting a little better. And I love that the Tumblr team sweats the details.