The problem with Apple’s price tag cheerleaders

February 26, 2015

If the iPhone 7 comes in a $40,000 18-karet Rose Gold option to match the Apple Watch 3, with a $10,000 alligator leather case option, then I’ll worry. Apple Watch is one product, it’s untested, and it’s unknown. It’s a big, expensive experiment to see if Apple can use fashion to put a (potentially) useful gizmo on people’s wrists, and we don’t know how it will turn out.