But if you follow the money, and you really understand the population with the most to gain from improvements health and wellness, that assumption falls apart. It turns out the wave of wearables adoption isn’t rolling out the same way as the web or smartphones. More than half of US consumers who have owned an activity tracker no longer use it. A third of them took less than six months from unboxing the device to shoving it in a drawer or fobbing it off on a relative.
So who’s made a long-term commitment to measuring and tracking their health?
(At least they didn’t call them fitness trackers.)